Preheat your oven to 450°F (232°C).
In a small bowl, mix the olive oil, kosher salt, black pepper, minced garlic, rosemary, and thyme to create a seasoning rub.
Pat the prime rib roast dry with paper towels. Rub the seasoning mixture all over the entire roast, covering it evenly.
Place the prime rib roast, bone-side down, in a roasting pan.
Roast the meat in the preheated oven for 15 minutes to create a seared crust.
Reduce the oven temperature to 325°F (163°C) and continue roasting for about 1.5 to 2 hours, or until the internal temperature reaches 130°F (54°C) for medium-rare.
Once the desired temperature is reached, remove the roast from the oven and cover it loosely with aluminum foil. Allow it to rest for at least 20 minutes.
Meanwhile, pour the beef broth into the roasting pan to deglaze, scraping up any bits stuck to the bottom.
Slice the prime rib roast into even portions, serve with the deglazed broth or any preferred sauce.